The safest scholar transport in South Africa

Transit Media Platform

VEHICLES
SCHOOLS
1000's OF FAMILIES DAILY

Overview

The Cool (kids') Cabs Transit Media platform is an opportunity for premium, family orientated brands to market their products and/or services to a highly targeted consumer group. We provide continual brand exposure to families, motorists and pedestrians on Gauteng's major routes during all peak hours and throughout the course of the day. The vehicles work on bookings
almost continuously from 6am - 6pm. View our brochure below for more details or contact us directly on marketing@oldschoolcool.co.za

 
 

WE MAKE REACHING YOUR TARGET MARKET SO MUCH EASIER!

Created for busy families on the move, we have run successfully in Gauteng for the past 10 years. Our obsession with
safe transport for children ensures we provide peace of mind to busy parents in need of a reliable and safe transport
alternative for school and extra curriculum activities.
With only the highest safety standards in place, our staff of only female drivers ensures all children are correctly
strapped intoappropriate child restraints and, since the business launched in 2009, our drivers have epitomised safe
driving and defensive techniques, with an exceptional safety record.

WHAT SETS US APART

We provide a direct and ongoing presence in the inner sanctum of schools, where parents are relaxed and receptive to new products and ideas.
Most roadside advertising is stationary, with traditional trailer advertising quality often falling short of the high end feel preferred by our elite target market. We are always on the move!
Our fleet of vehicles services an elite group of clients and, as such, is always in premium condition.
Our vehicles cover over 4, 000km of Johannesburg daily - our footprint is extensive and downtime is minimal.

The service Cool (kids') Cabs provided us during our advertising contract was brilliant! The team was always suggesting and implementing additional ways to help us advertise, without asking us to pay more. We were extremely happy with the results of our advertising. People would regularly tell us about the cars they saw with our branding and how effective this was from a brand awareness perspective

Tim Campbell

COO of TopDog

Full fleet branded from Jan 2017 - Sep 2018.

Education brand Top Dog branded our entire fleet as well as all our uniforms as part of an extended advertising campaign. We combined this with strategic parking (at schools and in key areas across Gauteng), social media campaigns, marketing material drop offs at schools as well as personalised introductions at key schools. 

Branded uniforms worn by all Cool (kids') Cabs staff – shirts and jackets.

Our uniforms are available as an additional branding option, in combination with our standard Cool (kids') Cabs branding. This allows for extra visibility wherever our staff are currently transporting children. 

Personal drop offs of study guides, newsletter runs, social media campaigns, distribution of flyers etc…

We include all companies that advertise with us in our regular newsletters and social media content. We are also able to drop off relevant flyers and materials directly to schools through our network. 

Introduction to schools

Due to our established, trusted and regular interaction with the schools we service, we are able to provide personalised introduction for companies to key members at relevant schools. 

Strategic parking (events etc…).

We ensure our cars are always busy! Whether it's the weekend or schools holidays we implement a strategic parking activation so that our cars are always visible. Whether it's parking at specific school events/open days or placing our vehicles in high visibility areas across Gauteng, our vehicles are always noticed. 

Staff training on product so as to act as ambassadors on the ground.

Our staff act as your ambassadors for the duration of your campaign. They will talk to the children they transport about your product (where relevant) as well as their caregivers, in order to gauge their interest. They will also be on hand should any passers by ask questions about your brand. Each staff member is fully briefed and aware of how best to showcase your brand. 

3 branded busses.

Running since August 2018 providing transport for children across JHB to Bounce as part of extracurricular and holiday activities.

5 vehicles branded from August to November 2016.

The Cool (kids') Cabs branding was the most successful of all Expo marketing efforts
which included television, radio, billboards (highway & street level), print and online
advertising as well as partnerships with the top Mom Bloggers in S.A.

2 vehicles branded from August to November 2016.

Subsequent to branding, company saw highest sales to date. Once branding was removed,
enquiries dwindled. The exposure that the vehicles provided was huge and directly impacted sales
for the period.
Cool (kids’) Cabs handled all JHB based deliveries as part of this campaign.

2 vehicles branded for September 2018.

Provided excellent exposure and marketing support for this inaugural event.

Cool-Kids-2

Cool (kids') Cabs enters the inner workings of many schools daily and are always highly visible to the general public.

RATE CARD INSTALLATION COSTS

Vehicles Branded1 Month *6 Months *12 Months * + Online **
1-4 VehiclesR7,500 pmR6,750 pmR6,450 pm incl. Online Campaign
5-10 VehiclesR6,750 pmR6,450 pmR5,950 pm incl. Online Campaign
10+ VehiclesR6,450 pmR5,950 pmR5,500 pm incl. Online Campaign
  • *Set-up Cost (once-off at start of campaign) will be for the cost of the client and is dependent on the choice of vehicle wrap and branding. A vehicle wrap ranges in cost between R3,750 (ex VAT) and R13,000 (ex VAT) per vehicle depending on the client's requirements. Set-up fees are payable ahead of installation and are once-off. If you choose to pay the amount in monthly instalments we will require the first month to be paid in full before installation.
  • **Online campaign may include newsletters, social media campaigns, competitions, video partnerships, delivery of advertising and product etc… – to be decided between the parties.

WHO YOU WILL REACH Cool (kids') Cabs enter the inner workings of many schools daily. Although not exhaustive, please see Addendum A for a list of some of the schools visited. Apart from the broad exposure to the general public you will have direct exposure in many of the vulnerable areas across Gauteng including the Alexandra township.

ADDENDUM A

Approximately 150 schools are visited by Cool (kids') Cabs every day. Herewith a list of those visited daily, accurate as at November 2018.

APAX, 74 Richmond Avenue, Auckland Park
Athollhurst Special School, 60 Dennis Road, Atholhurst
Auckland Park Prep, 59 Twickenham Avenue, Auckland Park
Baby Inn, Alexander Forbes Building, Entrance off West Street, Sandton
Baobab Learning Centre. 1st Avenue East, Parktown North, (between 8th & 7th
Avenues)
Baobab Montessori, 26 West Hertford Rd, Bryanston
Beaulieu Nursery School,117 Rena Road, Beaulieu
Beaulieu Prep. Percheron Road, Beaulieu
Bellavista School, 37 Wingfield Avenue, Birdhaven
Brecia House School, 14 Sloane Street, Bryanston
Bluebird Pre-Primary School, 14 Hume Road, Dunkeld
Brite Beginnings, 61 Wessel Road, Rivonia
British International College, 130 Bryanston Dr, Bryanston, 2191
Bryanston Montessori Playschool, 30 Brompton Rd, Kensington B
Bryanston Study Centre, 40 Wilton Avenue, Bryanston
Bryanston United Nursery School
Bryneven Primary School, Cnr. Ballyclare & Ballina Rds. BryanstonCedarwood School, 113 Dunmaglass Road, Glenferness
Chabad of Sandton Nursery School, 1 Chabad Place, Sandton
Closing The Gap School, 134 Grosvenor Road, Bryanston
Cornwall Hill College, Nellmapius Drive, Irene
Craighall Primary, Cnr. Rothesay & Grosvenor Roads, Craighall Park
Crawford College,Waterstone Drive, Benmore, Sandton
Crawford Preparatory School, 11 Benmore Road, Benmore, Sandton
Crawford Village Pre-Primary, 23 De La Ray Road, Rivonia
Crossroads Remedial School, 2nd Avenue, Victory Park
Curro Castle Bryanston, Cnr Cambridge and Cowley Roads, Bryanston
De La Salle Holy Cross High School, 13th Street, Victory Park
Delta Cross School, 69 - 92 Standard Drive, Blairgowrie
Fastrackids, 98 4th Street, Sandton, 2196
Fleming Pre Primary Centre, 5 Abercorn Ave, Randburg
Footprints Special Need, 24 Jan K Marais Ave, Randburg, 2194
German School of Johannesburg, 11 Sans Souci Road, Auckland Park
Grayston Prep. Corner of North & Gillald Road, Johannesburg
Grayston Senior Prep School, Gillard Street, Johannesburg

Greenpark Nursery School, Cnr. 4th Avenue & 5th Street, Parkhurst
Honeybee Nursery School, 12 Marico Avenue, Sandton
Houghton Estate Nursery School, 58 St Johns Road, Houghton Estate, Johannesburg
Houghton Primary School, 1st Ave, Johannesburg
Hyde Park High School
Irene's Playschool, 3 Montrose Avenue, Sandhurst
Jan Celliers, Lower Park drive, Greenside East, Randburg
Japari School, 1& 3 Dundalk Avenue, Parkview, Johannesburg
Jolly Dee's at The Campus, Corner of Eaton Avenue & Culross Road, Bryanston
Junior College Bryanston, 6 Hobart Rd, Sandton
Kairos, 79 Rustenburg Road, corner of Sabie Road, Emmarentia
King David School, Corner of Wandel Avenue & Bowling Avenue
King Edward School, 44 St. Patrick Road, Houghton
Kingsmead College, 132 Oxford Road (Entrance in Tottenham Avenue, Melrose)
Launchpad Montessori, 1 Crescent Rd, Randburg, 2193
Linden Akademie, 55 7th Street, Linden BACKPACK & FOOD BAG
Little Ashford (Bryanston), 262 Bryanston Drive, Bryanston
Little Corner House Montessori, 91 Victoria Avenue, Parkmore, SandtonParkview Junior, Selkirk Road, Parkview
Parkview Senior, Dundalk Ave, Johannesburg
Peek-a-boo, 33A 5th Avenue, Parktown North
Pine Forest Pre-Primary, 34 Ebury Avenue, Bryanston
Plumtree Cottage, 13 St Audley Road, Bryanston
Pooh Bear Corner, Oleander Avenue, Morningside
Poplar Academy, 39 Whisken avenue, Crowthorne, Nursery school
Pridwin, Corner of St Andrew Street & Jameson Avenue, Melrose
Reddam House, Country Estate Drive, Waterfall Estate
Reddford House (Blue Hills), Blue Hills Estate, Beaulieu
Redhill Nursery School, 96 West Road North, Morningside
Redhill Prep, Summit Road, Morningside
Rodean School (SA), Princess of Wales Terrace, Parktown,
Sacred Heart College, 15 Eckstein Str, Observatory - Grade 3
Sacred Heart Pre Primary, 15 Eckstein St, Observatory
Saint Andrews School for Girls, St. Andrew Avenue, Senderwood
Sandton Montessori Pre-school, 32B Adrienne Street, Sandown
St. Peter's College, van der Bijl Avenue, Sunninghill
St. Peters Boys Prep, 105 Witkoppen Rd, Paulshof, Johannesburg

St. Peters Girls Prep, 105 Witkoppen Rd, Sandton
St. Stithians Boys Junior Prep. 40 Peter Place
St. Stithians Boys Prep. 40 Peter Place
St. Stithians Girls Junior Prep. 40 Peter Place
St. Teresa's Mercy School, 16 St Albans Avenue, Craighall Park
St. Teresa's School, 18 Keyes Avenue, Rosebank
Stepping Stones Preschool, 81 Olympia Avenue, Sandton
Talk Sense, 50 Ballyclare Drive, Bryanston
Talk Shop, 48 Ballyclare Drive, Bryanston
The Lap, 102 Oxford Road, Houghton Estate
The Living Link, 1 17th Street, Sandton
The Parks on 8th, 134 8th Ave, Sandton, 2196
The Parks Pre-Primary School, 38 Kildare Ave, Parkview
The Ridge Preparatory School, 26 Woolston Rd, Westcliff
The Star Academy, 80 Athol Street, Johannesburg
The Star Academy, 96, 6th Avenue, Highlands North
The Willows Nursery, 49 Garden Road, Bourdeaux, Randburg
Tippy Toes, 134 Algernon Road
Trinity House, Heritage Hill